Privacy Policy

Fashion Frame is a digital wardrobe, AI stylist, outfit-planning, and virtual try-on service available through our websites, mobile applications, and related services (the “Service”).

The Service is operated by FARIS KHALEEL AI, an establishment licensed in Abu Dhabi, United Arab Emirates.

This Privacy Policy explains what personal information we collect, why we use it, who may process it, how long we keep it, and the choices available to you.

Fashion Frame is intended only for people who are at least 18 years old.

Account and technical information

We collect information needed to operate your account, including your email address, display name, username, profile image, login method, session and security records, IP address, device and browser information, app version, language, time zone, errors, and performance data.

Passwords are handled by our authentication service and are not stored in readable form. Application logs are designed not to contain complete AI prompts, responses, or images.

Profile, wardrobe, and planning information

You may provide optional information such as your country, gender, height, weight, body measurements, clothing and shoe sizes, fit and style preferences, colors, climate, and occasions. Measurements are entered by you; Fashion Frame does not currently estimate them from photographs.

We store the wardrobe items, clothing details, retailer or purchase information, notes, tags, outfits, wear history, planned dates, wishlist items, and AI-generated descriptions that you choose to save. Your wardrobe is never public; it is visible only to you until you accept a friend, and then only under the sharing settings described below.

Photos, conversations, and location

When you use image or AI features, we may process wardrobe photographs, profile or model photographs, try-on inputs and results, enhanced or background-removed images, external product images, chat messages, attachments, relevant conversation history, and generated responses.

If you enable weather features, we may store precise latitude and longitude coordinates and your time zone, then send the coordinates through our backend to Open-Meteo. Location is optional, and you may remove saved coordinates or deny location access.

Friends and closet sharing

If you add friends, we store your friend requests and friendships. Your profile — display name, handle, profile photograph, bio, style preferences, number of friends, and the month you joined — can be read by any signed-in Fashion Frame user who reaches your profile, not only by your friends. Your wardrobe, outfits, measurements, planning, and messages are never part of that profile.

Three settings control the rest, and all three are ON when your account is created: whether other people can find you in search, whether your friends can see your closet, and whether your friends can borrow your items for virtual try-on. You can change each of them at any time in Settings, and borrowing additionally requires closet visibility to be on. We describe them as on by default so that nobody has to discover it after accepting a friend request.

While your closet is visible, the people you have accepted as friends — and nobody else — can see the wardrobe items you have saved, including their photographs, names, categories, brands, and whether you marked them a favorite, together with the outfits you have built from them. Fashion Frame has no public feed, and none of this is visible to people you are not connected to.

Removing a friend or blocking an account ends that access at once: every request is checked against your current friendships and settings. Image links already issued to that person's device can, however, keep working until they expire, for up to 24 hours. Anything a friend already generated from your items, such as a try-on image, belongs to their account and stays there.

Friend messages

If you message a friend, we store the message text, any photographs you attach, and references to wardrobe items, outfits, or try-on results you share, so we can deliver them to both of you across devices. Friend messages are not end-to-end encrypted.

We do not routinely read your messages. Message content is accessed for moderation when a participant reports it, or where we are required to do so by law. A reported message is retained as a record of that report even if the sender later deletes it. Deleting your account deletes your conversations for both participants.

Communications and billing

We process information needed for verification, password reset, account and security notices, push notifications, support requests, subscription status, purchase platform, and billing administration. Payment providers process payment credentials; Fashion Frame does not receive full card details.

Purposes and legal grounds

We use this information to provide the Service, honor choices or consent for optional features, personalize your experience, communicate with you, enforce limits, prevent abuse, maintain security and reliability, comply with law, and handle legal claims.

As part of operating and improving the Service, we use website and in-product analytics by default to understand feature use, diagnose problems, and measure performance. Product analytics may be associated with a pseudonymous account identifier after sign-in; marketing-site analytics uses page, browser, device, and referral information. Our product-analytics provider captures interactions automatically and records session replays, and uses cookies or browser storage to do so; session replays may include displayed text, images, and information entered into ordinary form fields, while password fields are protected. On public marketing pages, Meta Pixel records PageView events to measure the performance of Fashion Frame advertising. It is not loaded in the authenticated app and does not receive private wardrobe, profile, or try-on images. We do not sell personal information.

Fashion Frame uses automated systems for stylist conversations, outfit recommendations, wardrobe analysis, image enhancement, and virtual try-on. Depending on the selected feature or provider, Google Gemini, Luma, or OpenAI may process relevant prompts, limited profile or wardrobe context, images, attachments, temporary signed image links, generated results, and pseudonymous technical identifiers.

We limit provider requests to what the feature needs and do not intentionally include your email address or direct account name in AI prompts. Provider handling and retention follow the applicable API terms, account settings, and legal obligations.

Fashion Frame does not currently train its own general-purpose AI model using private user photographs or stylist conversations. Some processing, including background removal, may run on Fashion Frame-controlled infrastructure using locally hosted software.

Fashion Frame does not currently use facial recognition, create facial-identification templates, or estimate your age, gender, or body measurements from photographs.

You must own or have permission to upload every photograph and other item of content. If another identifiable person appears, you are responsible for obtaining that person’s permission. Do not upload photographs of minors to AI-powered features.

Uploaded files may contain embedded metadata. We do not intentionally use it for styling or guarantee that every format has it removed.

Authorized personnel may access private information only for support, security, abuse investigations, technical diagnosis, or legal compliance.

The sharing you are most likely to notice is with other people using Fashion Frame, not with companies: friend requests, a closet visible to friends, and direct messages. That is described under “Friends and closet sharing” and “Friend messages” above. No wardrobe content reaches another person until you accept them as a friend, but the settings that govern what a friend can then see start switched on — read that section rather than assuming everything is off until you enable it.

We otherwise share information only to provide and protect the Service, follow your instructions, or meet legal obligations. Material providers include:

• Cloudflare for network services, private R2 object storage, and encrypted backup storage
• Google for Google Gemini and Google Sign-In
• Apple for Apple Sign-In, app distribution, and in-app purchases
• Luma for virtual try-on and image enhancement
• OpenAI when selected for virtual try-on
• Resend for transactional email
• Open-Meteo for weather forecasts
• Firebase Cloud Messaging for push notifications
• Stripe for web billing and RevenueCat for mobile subscription administration
• PostHog for product analytics, Google Analytics for marketing-site analytics, and Meta for public-site advertising measurement
• Sentry for error diagnosis, configured not to attach default personal information
• Hosting, authentication, monitoring, and infrastructure providers

Providers receive only the information reasonably needed for their function. We select, configure, and contract with providers to protect information consistently with applicable law and the commitments in this policy.

We may also disclose information for valid legal process, safety, fraud or abuse investigations, enforcing our Terms of Use, legal claims, a business transfer, or with your permission.

Fashion Frame uses necessary cookies and browser storage to maintain and refresh secure sessions, complete sign-in, and remember temporary non-secret interface information.

When you visit our marketing pages, we set a first-party ff_attribution cookie for up to 90 days. It contains a random visit identifier plus any campaign parameters supplied in the link (such as UTM values, gclid, or fbclid), the landing path, and the referring page address. We use it to connect an anonymous visit with a later signup and measure aggregate source-to-signup and billed-subscription conversion. It is not used for targeted advertising.

Our product-analytics provider, PostHog, uses cookies and browser storage by default to measure product usage, capture interactions automatically, and record session replays; session replays may include displayed text, images, and information entered into ordinary form fields to help us understand and improve the product. Password fields are protected. Google Analytics on the marketing site is configured with analytics storage denied. Meta Pixel on public marketing pages may send PageView, browser, device, page, referral, and Meta advertising-click information to Meta for advertising measurement; it is not loaded in the authenticated app. Analytics requests also include ordinary technical information such as IP address, browser or device details, page and referral information, and may include a pseudonymous account identifier after sign-in. We do not store authentication tokens in browser localStorage.

The mobile app stores authentication tokens using secure device storage. Blocking required cookies or device storage may prevent authenticated features from working.

Fashion Frame is operated from the United Arab Emirates. Our primary application infrastructure is hosted in Europe, and Cloudflare R2 application storage and encrypted database backups currently use a Western Europe location.

Our providers may process information in the United States, Europe, or other countries where they operate. Where required, we use contractual, technical, and organizational transfer safeguards.

Safeguards include HTTPS, private storage, time-limited image URLs, restricted and role-based access, secure mobile token storage, administrative audit logs, encrypted backups, and separated environments.

No system can be guaranteed completely secure. If a qualifying personal-data breach occurs, we will investigate and notify affected users and competent authorities where required by law.

We keep personal information only as long as reasonably necessary to provide the Service, maintain security, enforce limits, prevent abuse, comply with law, resolve disputes, and enforce our agreements.

Individual content

Deleted content disappears from your account immediately. Generated try-on result files are removed when you delete the corresponding result.

Limited conversation messages, try-on job records, and related technical information may remain in our database after you delete them so we can enforce usage limits, fraud, abuse, security, and disputes. They are excluded from normal account views and are removed when the account is deleted unless longer retention is legally required.

Anonymous first-touch visit records are deleted after 90 days. If you create an account during that period, the first-touch campaign fields are copied to your profile and kept with the account until you delete it, while the anonymous visit record still expires on schedule.

Some uploaded files, including chat attachments or reusable model photographs, may remain until you delete the account or separately replace or remove the relevant file.

Account deletion

When you delete your account, we remove the active authentication identity, application records, and user-owned files across our systems, subject to completing required billing cancellation and the limited exceptions below.

You may start deletion through the available account controls or contact [email protected]. We may ask you to verify control of the account.

For step-by-step instructions, see our account deletion page.

Logs, backups, and exceptions

Centralised operational logs are generally retained for approximately 14 days. Encrypted backups expire within 30 days, so deleted information may remain in a protected backup until that backup expires.

Limited billing, security, fraud-prevention, legal, administrative, and deletion-audit records may be retained longer where reasonably necessary. External providers may retain limited information under their own security, legal, and operational requirements.

Depending on applicable law, you may access, correct, delete, restrict, or object to processing; withdraw consent; request a portable copy; ask about recipients or transfers; and complain to a competent authority.

You can edit many profile fields, preferences, and measurements in your account. You may also disable location or push notifications, request removal of saved coordinates, delete individual content, or delete your account.

To exercise a privacy right, contact [email protected] and describe the request and relevant account. We may request reasonable identity verification.

Requests are generally free unless they are manifestly excessive, repetitive, or subject to another lawful exception. We will respond within the period required by applicable law.

Age requirement

Fashion Frame is intended only for people who are at least 18 years old. People under 18 may not create an account or use the Service, and users must not upload photographs of minors to AI-powered features.

If we learn that an underage person created an account or provided personal information, we may suspend or delete the account and remove the information.

Changes and language

We may update this policy as our Service, providers, obligations, or practices change. Material changes may be announced by email, in-app or website notice, or renewed acceptance where required.

This policy may be translated. If a translation conflicts with the English version, the English version controls to the extent permitted by law.

Contact

For privacy questions, requests, complaints, or reports concerning an underage account, contact:

FARIS KHALEEL AI

Abu Dhabi, United Arab Emirates

[email protected]